SimplyCouples Research

Understanding how couples build friendships.

Original research on how couples make friends, rebuild shared social circles and turn everyday interests into lasting real-life connection.

Original researchAnonymized dataAggregate findingsDesigned for public use and citation

Latest report

July 202652%had been together for more than five years.

Couple friendship report

How Modern Couples Build Friendships

What an anonymized research sample of US couples reveals about long-term relationships, family stage and the low-pressure activities that help friendship take shape.

Read the report →

Research themes

A growing picture of couple friendship.

Future reports will explore the social changes, life stages and shared habits that shape how couples meet and maintain friendships.

Friendship after life changesMoving, parenthood and changing routines can reshape a couple's social circle.

First plans and compatibilityHow shared interests, schedules and expectations influence whether four people click.

Long-term friendship patternsHow casual plans develop into dependable, shared friendships over time.

Our approach

Useful findings without exposing personal or marketplace data.

SimplyCouples Research presents anonymized, aggregate patterns about friendship. It does not publish personally identifiable information, user totals, local marketplace density or product performance metrics.

Looking for practical advice?

Explore our friendship guides for ideas on meeting other couples, starting conversations and turning a first plan into a lasting friendship.

Browse all Guides →